I would like to Shear my top 4 principles learned along 15+ years of my print or electronics media journey. Some lessons can only be acquired through direct experiences, and they surpass the scope of knowledge provided by books, videos, or courses. These are the basic but very important lessons that I learned through my experiences. If you are someone willing to start your business or work in the media services industry, here’s a 4-point guidebook for you 👇 1️⃣ Don’t take shortcuts - We all know this but yet tend to take shortcuts to meet the industry or corporate demands. It may give you immediate gains but would have negative impacts in the long term. 2️⃣ Follow ethics while doing business- Maintain transparency while doing deals, adhere to proper structure while doing legal procedures, demonstrate professionalism, and do not compromise your work quality to save costs. 💡Remember - You are building, working, or selling someone's most precious asset his brand value. 3️⃣ Media services & commitments is a not easy work - You should take all the responsibility on your shoulders. build a stronger core team. There’s a lot to be handled - your all-good valuation, marketing, legal documentation, financing, and service management, negotiations, customer management, and much more. Look for people who are specialized in each domain and delegate tasks and responsibilities properly. 4️⃣ Patience is non-negotiable - Let me tell you straight forwardly. it is not easy as it may seem. It can take 4-6 months or sometimes even longer to close 1 client or deal. You will have to work all u day's You will have to be super-cool, even if you are angry while talking to customers. Media services always about patience. Learn to have patience. These were my learnings hope this helps you! If you are working in the Media services industry, what’s your 1 big learning so far? #learnings #trust #experiences #success

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